What Will Santa Be Delivering This Christmas?
Every year there are the top favourite toys that children just seem to go nuts over and, every year, parents pull their hair out trying to obtain these in time for Christmas. I remember the crazy queues outside of the Disney Store in 1996 as parents tried to obtain a Buzz Lightyear; I worked for the company at the time and it was a shock to see how determined some parents were to get the latest toy for their child. I don’t know that this style of marketing had been done before – the idea of limiting stock to increase the demand but it’s been a trend that has been repeated. That was before internet shopping even existed.
Fast forward nearly 20 years to 2014 and another Disney toy, the Frozen Elsa doll, that had also sold out everywhere. Only now we have online websites that will now notify you when the toy you desperately seek is in stock. Indeed, I remember being awake at 5am and notifying someone on Toy Discounts that the Elsa Doll was back in stock for her to buy – and buy it, she did, without even leaving her bed and hours before shops in the High Street were ready to open. Then most recently, in 2015, was the rush to purchase the Pie Face game, so much so that counterfeit products made their way onto the shelves in some stores which further fuelled parents’ frustration.
It’s a guessing game as to what will be the most popular toy this year, although my money has always been on the Hatchimals as you’ve probably gathered by now from my Facebook posts. The fact that the Hatchimal has been out of stock since it’s release on October 7th has pretty much indicated that this is the Top Toy for 2016. The big stores, Argos, Hamleys, Amazon, and Toys R Us, have released their predictions for the Top Ten Toys of 2016; strangely though, Hatchimals haven’t actually made it onto any of them, nor has Speak Out, a game that has again taken stores by surprise. These are the highlights that made it onto the lists, in no particular order.
What are the Top Toys for 2016, according to Amazon, Argos, Hamleys, and Toys R Us?
Fisher-Price Think & Learn Code-A-Pillar, £50 (Argos, Amazon, Hamleys)
Paw Patrol Zooomer, £70 (Hamleys)
Zoomer Chimp, £89.97 (Argos)
WowWee Chip The Dog, £179.99 (Amazon and Toys R Us)
Little Live Pets Snuggles, £49.99 (Argos)
FurReal Torch My Blazin’ Dragon, £64.99 (Amazon)
V-Tech Kidizoom DX Smart Watch, £43 (Hamleys)
VTech Kidizoom Camera, £49.99 (Amazon)
Selfie Mic, £19.99 (Argos and Toys R Us)
VTech Kidi Super Star Karaoke Toy, £49.99 (Amazon)
Giant BeanBoozled game, £25 (Hamleys)
Pie Face Showdown, £25 (Hamleys)
Minions Pie Face, £19.99 (Toys R Us)
Nerf Mega Mastodon, £65 (Hamleys)
Nerf Modulas Tri-Strike, £59.99 (Argos, Amazon, Toys R Us)
Remote Control BB-8, £59.99 (Argos)
Blade builders Spin Action Lightsaber, £44.99 (Toys R Us)
Star Wars Virtual Reality Viewer, £15 (Hamleys) works with phone and VR app
LEGO Star Wars Krennic’s Imperial Shuttle, £80 (Hamleys).
Lego Nexo Knights General Magmar Siege Machine of Doom, £34.99 (Amazon),
Lego City Volcano, £79.99 (Argos)
Lego Friends Party Shop, £29.99 (Toys R Us)
Tiny Treasures Newborn Baby Doll, £39.99 (Argos)
Design a Friend Tiffany, £49.99 (Argos)
DreamWorks Trolls Hug Time Poppy, £61 (Hamleys, Toys R Us)
Barbie 3 Storey Townhouse, £89.99 (Amazon)
Shopkins Shoppies Smoothie Truck, £19.99 (Toys R Us)
Num Noms Lip Gloss Truck, £29.99 (Toys R Us)
PawPatrol Air Patroller, £39.99 (Argos,Toys R Us)
VTech Toot Toot Drivers Goldmine, £49.99 (Argos, Amazon)
Thomas Trackmaster Sky High Bridge Jump train set, £99.99 (Amazon, Toys R Us)
Finding Dory My Friend Dory, £39.99 (Amazon)
Animal Alley Unicorn, £29.99 (Toys R Us)
My choice for Top Toy of 2016
Speak Out, £24.99, (Toy Discounts)
Shopkins Shopping Mall, £34.99 (Toy Discounts)